Why not?
Xavier Castañeda
Who am I?
I am someone who loves art and innovation. I went to the Art Institute of Fort Lauderdale and received a Bachelor's in Media Arts and Animation. That translated to a job as a graphic/web designer and eventually a position as web developer. I have expanded my knowledge-base to include web and application development, UX/IA, analytics, team management, multifaceted campaign strategy and everything in between. I currently work at WOW MKTG as the Director of Interactive Production.
Skills
Active Projects
Squeezify.app
Squeezify came out of my own frustration with constantly uploading images to some third-party service that auto compressed them to some unknown quality or didn't allow proper batch processing. Squeezify is a free, browser-based batch image optimizer that lets you queue up multiple images, compress, resize and convert them (AVIF, WebP, JPEG, PNG), and preview a live before/after, all without your images ever leaving your device. The goal was to make it fast to produce lightweight, high-quality web assets without the upload roundtrip.
Check out Squeezify
RageBait Score
This is a passion project built on Node JS. RageBait Score is a custom made keyword engine with sentiment analysis to scrape news sites and score them based on their "Rage Bait". The motivating factor is to provide some transparency into what news sites use stronger language that is intended to create fear or anger.
Check out RagebaitStuff I've worked on
Some of it is work stuff and some of it is just personal projects. A few iconic brands I've worked on include Burger King, Boehringer Ingelheim, Miami Dolphins, Google, Pernod Ricard, Shutterfly, NBCUniversal, University of Miami, Masarati, CVS, The White House, and others.
